Idealize or Fantasize

In 1972 Burt Reynolds appeared in Cosmopolitan magazine lying naked on a fur. It was the first of its kind and was somewhat ground breaking in the representation of men in popular media, however it was deemed highly inappropriate. Women were able to be viewed in a similar light, and were seen with acceptability. I feel it was the dominant men of the time who would cast out such imagery of the male form.
Today there are plenty of magazines that feature womens fashion and fashion in general. With men's fashion orientated magazines at such a low and other publications orientated around sports and sex i question whether men are able to idealize instead of fantasize. Is it possible to present hetrosexual men with a magazine based around them, their fashion and their bodies without them in someway wanting to fantasize over it thus putting their sexuality into question?